Last updated: March 2026
Assured Electricians Birmingham is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit our website or contact us.
1. Who We Are
Assured Electricians Birmingham provides electrical services to customers in Birmingham and the surrounding areas.
Contact Details
Assured Electricians Birmingham,
Office 1, Izabella House,
24-26 Regent Place,
Birmingham,
B1 3NJ
Email: info@assuredelectriciansbirmingham.co.uk
Telephone: 0121 820 0057
For any questions regarding this Privacy Policy or your personal data, please contact us using the details above.
2. Information We Collect
We may collect the following personal information when you contact us or use our website:
Information You Provide
When you submit an enquiry through our website or contact us, we may collect:
- Name
- Phone number
- Email address
- Enquiry message or job details
- Technical Information
When you visit our website, certain technical data may be collected automatically, including:
- IP address
- Browser type
- Device information
- Pages visited
- Time spent on pages
This information is collected through website analytics tools.
3. How We Use Your Information
We use your personal data for the following purposes:
- Responding to enquiries and requests
- Providing quotes and information about our services
- Communicating regarding electrical work or appointments
- Improving our website and services
- Maintaining website security
We only process personal data when there is a lawful basis for doing so.
4. Use of Payment Information
When you make a booking with Assured Electricians Birmingham, we process card payments securely via our third-party payment provider, Stripe.
As part of the booking process, we may securely store your payment details with Stripe to allow for payment of future or additional charges directly related to the service you have booked. This is a standard part of the booking process, ensuring continuity of service and payment where applicable.
Stripe is a PCI DSS-compliant payment processor and acts as a data processor on our behalf. We do not store or access your full card details directly. For more information on how Stripe handles personal data, please see their privacy policy.
By booking a service with Assured Electricians Birmingham, you agree to this use of your payment information in line with GDPR requirements and our legitimate interest in processing payments efficiently and securely.
5. Lawful Basis For Processing
Under UK GDPR, we rely on the following lawful bases:
- Legitimate Interests: To respond to enquiries and provide information about our services.
- Contractual Necessity: If you request a quote or book services, we may process your data to provide the requested services.
- Legal Obligations: We may retain certain information to comply with legal or accounting obligations.
6. Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google.
Google Analytics helps us understand how visitors use our website, including:
- Which pages are visited
- How long visitors stay on pages
- How visitors find our website
Google Analytics may collect information such as:
- IP address
- Device type
- Browser information
- Website interaction data
This information is used solely to improve the performance and usability of our website.
You can opt out of Google Analytics tracking through your browser settings or by using Google’s opt-out tools.
7. Cookies
Our website may use cookies and similar technologies to improve your browsing experience.
Cookies may be used to:
- Ensure the website functions correctly
- Analyse website usage
- Improve website performance
You can control or disable cookies through your browser settings. Disabling cookies may affect how some parts of the website function.
8. How We Store & Protect Your Data
We take appropriate security measures to protect your personal data, including:
- Secure website hosting
- HTTPS encryption
- Restricted access to business email accounts
- Secure storage of enquiry information
We only retain personal data for as long as necessary to fulfil the purpose for which it was collected.
9. Data Retention
We retain enquiry information only for as long as necessary to respond to enquiries or provide services.
Where enquiries result in work being carried out, certain information may be retained for up to 6 years for legal, tax and accounting purposes.
10. Sharing Your Information
We do not sell, rent or trade personal data.
Your information may be shared with trusted third parties where necessary to operate our business, such as:
- Website hosting providers
- IT service providers
- Analytics providers (e.g., Google Analytics)
All third parties are required to process personal data securely and in accordance with applicable data protection laws.
11. Your Data Protection Rights
Under UK GDPR, you have the right to:
- Request access to your personal data
- Request correction of inaccurate data
- Request the deletion of your data
- Restrict or object to processing
- Request data portability
To exercise any of these rights, please contact us using the contact details above.
12. Complaints
If you have concerns about how your personal data is handled, please contact us first so we can resolve the issue.
You also have the right to lodge a complaint with the UK’s data protection authority:
Information Commissioner’s Office (ICO): https://ico.org.uk
13. Third-Party Websites
Our website may contain links to other websites. We are not responsible for the privacy policies or practices of external websites.
14. Changes To This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or how we operate.
The latest version will always be available on our website.
